Definition

See +

perceived quality

calidad percibida

qualité perçue

感知质量 /gǎnzhī zhìliàng/

Commerce | n. phr.

A consumer´s subjective perception of quality after evaluation, which is highly relevant from the perspective of marketing.

Example

The results obtained with this analysis have shown a clearly significative and positive influence of the level of perceived quality linked to intrinsic attributes, like colour, taste and smell, about customers´ loyalty and about this loyalty on buying intention.