Definition

See +

sponsorship

patrocinio

parrainage

赞助 /zànzhù/

Commerce | n. m.

An instrument of communication whereby a firm financially supports social or sports events or television programmes with the expectation of a commercial return or in order to increase awareness of a brand´s public image.

Example

The gift of an olive tree sponsorship can not only be personal but also commercial nature. For example, you can solidify, or even expand, your business relationship with your long-standing business partners or customers.